We were contacted by the owner, who wanted something different to help launch his new ventures. As this is a small market town, the whole event needed careful planning including the supply of a generator and gazebo as the full size F1 car was outside on the market square.
We have helped many people launch their new products and venues and every time the number of guests we entertain goes off the scale! The car was fully branded along with the software, so Spar appeared on every bridge and crash barrier of Silverstone - there was no mistaking who this launch was for.
During the event, we coached two very competitive sportsmen, Rendall Munroe, WBA International Super Bantamweight Champion and Louis Deacon, former Leicester Tigers and England player, who promptly took first and second place after their drives.
After all the effort and expense of building your new product or venue, why not add something special to promote your brand and wow your guests? You only get one chance to make it happen and we're pleased to report, business is booming at Insomnia and Spar in Market Harborough!